[ Secret Client ]
CV
Senior UX Consultant, Associate Manager, Mentor and Community driver
Netlight Consulting
August 2016 – ongoing
Serves as a senior expert in UX and Product Design for complex financial and business environments. Combines high-level consulting with a deep commitment to organizational growth, mentorship, and the evolution of the internal design community.
9 years of consulting within UX design, focusing on complex ecosystems, tools and services.
5 years of mentoring and personnel responsibility.
7 years of coaching and guiding colleagues.
Driver of design community and sales representative towards potential clients.
Lead UX Designer
Scania
October 2024 – December 2025
UX, UI and IxD Design, Team coaching and development, UX Copy, User Research
Leading the design strategy for foundational fleet management services and high-traffic logistics applications, focusing on platform scalability, accessibility, and cross-team alignment within My Scania development teams.
Led a design overhaul of the highest-traffic page (>200k visits/month) with focus on scalability, ecosystem integration, responsiveness, and design system usage.
Conceptualised new routing feature through close collaboration with Traton architects, back and front end developers and PO’s.
Coached and mentored colleagues in UX copy writing and user communication patterns.
Project Manager, Product Owner
Netlight Consulting
September 2023 – December 2024
Directed the end-to-end transformation of Netlight’s global digital presence, rebuilding the public website from the ground up to align with a major brand relaunch and modernize internal content management workflows.
Spearheaded the translation of new brand assets and guidelines into a new digital brand direction for Netlight and new design system.
Project manager for the full project lifecycle of defining, creating and delivering a new public web for all of Netlight, based on an intuitive CMS for ease of use for sales, recruitment, brand and marketing.
Oversaw up to three teams of PO’s, developers, designers consisting of available consultants. At delivery over 70 people had been engaged in building the project.
Design Lead, Senior UX Designer
Qliro Group
October 2023 - May 2024
Directed the evolution of the logged-in web and app experience, focusing on high-traffic financial services including payment processing, account management, and financing options. Unified a group of individual designers to a collaborative unit, while steering long-term strategic direction for their digital product ecosystem.
- Conducted competitor analysis and guerrilla testing with 80+ participants in Oslo and Copenhagen; generated over 67 unique insights and 15+ validated user stories that drove immediate production updates to increase conversion in the Norwegian and Danish markets.
- Led the end-to-end redesign of the start page and part-payment interfaces; improved legibility, accessibility, and alignment with user mental models through a rigorous Double Diamond process including internal and external user testing.
- Unified the design team into a collaborative unit by creating communication channels, establishing a centralized knowledge hub on Confluence and starting up bi-weekly design critiques where we aligned on long-term strategy for the product ecosystem to align design maturity with business goals.
- Iteratively updated and expanded the design system for both web and app in parallel with product development, maximizing developer efficiency and accelerating the production release of core UI components.
- Designed a scalable account verification system to improve data quality and user security. Evaluated and implemented a centralized translation tool, establishing key naming conventions for cross-functional efficiency across Nordic markets.
UX Lead, Senior UX Designer
Secret client within Private Equity
January 2022 - September 2023
Driving the digital experience for a global investment leader, focusing on centralized reporting and data visualization for high-stakes investor relations.
Oversaw a complete UI transformation, design system update, and new navigation architecture when updating the investor portal’s brand and identity.
Worked closely with business owners and stakeholders to align design goals with product strategy and roadmaps.
Established tracking and feedback loops by implementing Google Analytics 4 and HotJar, conducted usability testing for feature validation.
Design Lead, Senior UX Designer
Zettle by PayPal
January 2020 - December 2021
Architected the Zettle-PayPal account migration, driving conversion by translating complex systemic changes into clear user journeys. Reconciled Zettle accounts with the PayPal ecosystem while ensuring merchants understood the impact on their funds and operations to maintain trust throughout the transition.
- Directed the end-to-end design of a conversion wizard and tool to migrate Zettle accounts to PayPal accounts, balancing technical complexity with a seamless user experience across two distinct domains and companies.
- Represented Zettle’s design organization in global collaborations with PayPal, aligning product strategy, quality standards, and brand-consistent language between international teams and stakeholders.
- Led the full design lifecycle from discovery to high-fidelity prototyping, utilizing continuous user testing, interviews, and surveys to validate flows and build user trust during the transition.
- Validated the migration thorougly journey through closed betas and integrated analytics (Google Analytics, Amplitude, and HotJar) in close collaboration with Data Analytics department.
- Organizational Alignment: Acted as a key stakeholder for marketing and internal product teams, ensuring that all dependent experiences were synchronized with the new account integration and global roadmap.
Other clients
Swedbank Pay
December 2019
- Brilliant Future - Design Lead - Feb 19 - Nov 19
- Nordnet - Lead UX Designer – Dec 16 - Nov 18
- PwC, Onify, AiSpot - UX Designer – Sep 16 - Nov 16
- Spotify - UX Designer, Master theis – Jan 16 - Jun 16
Skills
Design Leadership & Strategy
- Aligns roadmaps with business and user goals
- Unifies teams through shared knowledge and goals
- Facilitates stakeholder alignment
- Guides discovery to production launch
Consulting & Business Development
- Drives UX value in sales meetings
- Leads professional design networks
- Conducts technical interviews and screenings for recruitment
- Provides finance sector subject expertise
Complex Interaction Design
- Designs intricate and complex user journeys
- Maps technical data to interfaces
- Establishes robust interaction patterns
- Optimizes complex navigation architecture
Mentorship & Coaching
- Mentors junior to senior consultants.
- Coaches cross-functional leadership profiles.
- Supports sustainability and burnout recovery.
- Drives high design quality standards.
UX Reseach & Optimization
- Conducts international field testing.
- Implements analytics and feedback loops.
- Validates data-driven user stories.
- Ensures quality through user testing.
Design Operations & Systems
- Maintains web and app design systems
- Streamlines agile development workflows
- Sets localization and naming standards
Soft skills
- Career Mentorship & Coaching (GROW, NOPRA)
- Design and Team Leadership
- Change Management
- Product Strategy and Roadmapping
- Design Governance
- Stakeholder Management
- User Interviewing
- Client interviewing
- Technical Recruitment Interviewing
- Agile Development
- Requirement Gathering
Tools
- Figma (Design, Make, FigJam, Sites)
- ChatGPT Enterprise (custom GPTs, design critique, copywriting)
- Google Gemini (Custom Gems, personal projects, image creation)
- Lovable, Vercel v0
- Miro / Mural
- Atlassian Jira / Confluence
- Paper, Pen and Whiteboards
Mentorship & Coaching
- Mentors junior to senior consultants.
- Coaches cross-functional leadership profiles.
- Supports sustainability and burnout recovery.
- Drives high design quality standards.