But before we start - I’ve been a consultant for 10 years, and had longer assignments at 7 different clients, so this is a looong page.
For that reason I and my AI buddy created an executive summary at the top.
Executive Summary
10+ clients
10+ years experience
UX, UI & Interaction Design, UX Architecture & Systems Thinking, Fintech Domain Expertise, User Journey Mapping, Agile Development, Service Blueprint Mapping, UX Copywriting, End-to-End Design Delivery
Strategic Design Leader with over a decade of experience driving digital transformation across fintech, automotive, and enterprise sectors. Expert at navigating complex technical landscapes to deliver user-centric solutions, from launching pioneering financial services to leading global brand and web relaunches.
- Strategic Leadership & Execution: Bridges the gap between business strategy and product execution by combining hands-on design with leadership that improves design maturity and operational efficiency.
- Complex Product Development: Specializes in taking products from concept to launch within intricate domains, focusing on building scalable architectures, complex interaction patterns, and robust design foundations for new digital ventures.
- User-Centric Innovation: Experienced in navigating new digital frontiers, including conversational interfaces, automated investment platforms, and integrated logistics ecosystems.
- Data-Driven & Inclusive Design: Committed to a high-impact, accessible approach, using user testing and data-driven iteration to ensure products benefit both the user and the business.
[ Secret Client ]
Skills
Design Leadership & Strategy
- Aligns roadmaps with business and user goals
- Unifies teams through shared knowledge and goals
- Facilitates stakeholder alignment
- Guides discovery to production launch
Consulting & Business Development
- Drives UX value in sales meetings
- Leads professional design networks
- Conducts technical interviews and screenings for recruitment
- Provides finance sector subject expertise
Complex Interaction Design
- Designs intricate and complex user journeys
- Maps technical data to interfaces
- Establishes robust interaction patterns
- Optimizes complex navigation architecture
Mentorship & Coaching
- Mentors junior to senior consultants.
- Coaches cross-functional leadership profiles.
- Supports sustainability and burnout recovery.
- Drives high design quality standards.
UX Reseach & Optimization
- Conducts international field testing.
- Implements analytics and feedback loops.
- Validates data-driven user stories.
- Ensures quality through user testing.
Design Operations & Systems
- Maintains web and app design systems
- Streamlines agile development workflows
- Sets localization and naming standards
All my experiences
Senior UX Consultant, Associate Manager, Mentor and Community driver
Netlight Consulting
August 2016 – ongoing
Serves as a senior expert in UX and Product Design for complex financial and business environments. Combines high-level consulting with a deep commitment to organizational growth, mentorship, and the evolution of the internal design community.
- Delivers strategic UX, UI, and Product Design specialised in complex finance and business tools.
- Represents Netlight’s UX delivery and value proposition in sales meetings, leveraging subject matter expertise in fintech and complex business tools.
- 5+ years experience mentoring consultants with design, development, and management profiles, 7+ years of coaching and guiding junior colleagues towards successful deliveries.
- Drives global design discussions as an active node in Netlight’s UX network, organiser of design leadership meetups.
- Collaborates closely with recruiters and partners to conduct technical interviews and screenings, ensuring high-quality standards for new design hires since 2018.
Lead UX Designer
Scania
October 2024 – December 2025
UX, UI and IxD Design, Team coaching and development, UX Copy, User Research
Leading the design strategy for foundational fleet management services and high-traffic logistics applications, focusing on platform scalability, accessibility, and cross-team alignment within My Scania development teams.
- Redesigned the platform’s highest-traffic page (>200k visits/month) to replace an unstructured legacy UI with a scalable framework, enabling the seamless integration of future data and feature sets.
- Coached and developed the design team in UX copywriting and in our self-developed user communication patterns.
- Conceptualised new routing feature through close collaboration with Traton architects, back and front end developers and PO’s.
- Spearheaded the overhaul of a comprehensive reports page, improving modules for trip data, driver compliance, and "time spent in zone" analytics to ensure accurate client invoicing and optimized fleet usage.
Project Manager, Product Owner
Netlight Consulting
September 2023 – December 2024
Directed the end-to-end transformation of Netlight’s global digital presence, rebuilding the public website from the ground up to align with a major brand relaunch and modernize internal content management workflows.
- Orchestrated the full project lifecycle as Product Manager, overseeing a multidisciplinary team of POs, developers, and designers to ensure technical feasibility and alignment with global stakeholders.
- Partnered with senior leadership, brand and marketing and sales to establish a new information architecture and a user-friendly CMS, empowering non-technical staff to maintain and update content independently.
- Delivered a high-performance platform that significantly improved the company’s digital engagement and market positioning.
- Led three continuously changing teams of designers, PO’s and developers staffed by available consultants. Over 70 people had been active in the project at launch.
Design Lead, Senior UX Designer
Qliro Group
October 2023 - May 2024
Directed the evolution of the logged-in web and app experience, focusing on high-traffic financial services including payment processing, account management, and financing options. Unified a group of individual designers to a collaborative unit, while steering long-term strategic direction for their digital product ecosystem.
- Conducted competitor analysis and guerrilla testing with 80+ participants in Oslo and Copenhagen; generated over 67 unique insights and 15+ validated user stories that drove immediate production updates to increase conversion in the Norwegian and Danish markets.
- Led the end-to-end redesign of the start page and part-payment interfaces; improved legibility, accessibility, and alignment with user mental models through a rigorous Double Diamond process including internal and external user testing.
- Unified the design team into a collaborative unit by creating communication channels, establishing a centralized knowledge hub on Confluence and starting up bi-weekly design critiques where we aligned on long-term strategy for the product ecosystem to align design maturity with business goals.
- Iteratively updated and expanded the design system for both web and app in parallel with product development, maximizing developer efficiency and accelerating the production release of core UI components.
- Designed a scalable account verification system to improve data quality and user security. Evaluated and implemented a centralized translation tool, establishing key naming conventions for cross-functional efficiency across Nordic markets.
UX Lead, Senior UX Designer
Secret client within Private Equity
January 2022 - September 2023
Driving the digital experience for a global investment leader, focusing on centralized reporting and data visualization for high-stakes investor relations.
- Directed a comprehensive UI transformation, implementing a new design system and restructured navigation architecture to improve findability and modernize the investor portal's brand and identity.
- Engineered administrative tools and self-service features that significantly reduced manual overhead, leading to fewer support tickets and faster response times for investors.
- Established advanced tracking and feedback loops by implementing Google Analytics 4 and HotJar; utilized semi-structured user testing and quantitative data to validate business-critical features and interaction flows.
- Led requirement gathering and project documentation to bridge technical teams and stakeholders. Supported Product Owners and Tech Leads by maintaining clear alignment on project goals, progress, and outcomes.
Design Lead, Senior UX Designer
Zettle by PayPal
January 2020 - December 2021
Architected the Zettle-PayPal account migration, driving conversion by translating complex systemic changes into clear user journeys. Reconciled Zettle accounts with the PayPal ecosystem while ensuring merchants understood the impact on their funds and operations to maintain trust throughout the transition.
- Directed the end-to-end design of a conversion wizard and tool to migrate Zettle accounts to PayPal accounts, balancing technical complexity with a seamless user experience across two distinct domains and companies.
- Represented Zettle’s design organization in global collaborations with PayPal, aligning product strategy, quality standards, and brand-consistent language between international teams and stakeholders.
- Led the full design lifecycle from discovery to high-fidelity prototyping, utilizing continuous user testing, interviews, and surveys to validate flows and build user trust during the transition.
- Validated the migration thorougly journey through closed betas and integrated analytics (Google Analytics, Amplitude, and HotJar) in close collaboration with Data Analytics department.
- Organizational Alignment: Acted as a key stakeholder for marketing and internal product teams, ensuring that all dependent experiences were synchronized with the new account integration and global roadmap.
Figma migration lead
Swedbank Pay
December 2019
- Directed the transition from Sketch and InVision to Figma, ensuring file integrity and design system alignment through hands-on technical support and designer workshops.
Design Lead, UX Designer
Brilliant Future
February 2019 - November 2019
Design Team Lead for a data-driven customer experience platform. Directed the modernization of core product interfaces and matured internal design workflows to improve both team velocity and product quality.
- Partnered in tight collaboration with the agile coach to improve product development processes, creating a quicker and leaner workflow that increased speed-to-market and team involvement in decision-making.
- Redesigned internal administrative tools through iterative design processes and direct user testing with colleagues, streamlining complex data management and coaching workflows.
- Facilitated stakeholder synchronization to deliver scalable designs for high-traffic external pages, ensuring the platform was architecturally ready for long-term growth and feature expansion.
- Stabilized the existing UI Kit to ensure cross-platform consistency and introduced low-fidelity wireframing tools to accelerate design processes.
UX and Product Designer
Nordnet Bank
December 2016 - November 2018
Led the design and UX strategy for a series of pioneering fintech products. Participated in a complete brand and web relaunch, focusing on automated investments, AI integration, and modernizing the digital ecosystem.
- Robosave: Designed and delivered Sweden’s first robo-advice service. Mapped business values to user needs and defined the UX principles, user journeys, and high-fidelity prototypes for the automated investment and rebalancing platform. Worked closely with marketing around branding, release preparation and public advertising.
- Amelia (AI Chatbot Integration): Directed the UX/UI and conversation design for an autonomous AI-based onboarding chatbot. Developed conversation flowcharts, applied human psychology to interaction timing, and directed the dialogue to ensure a welcoming and human-centric user experience.
- New Web & Digital Rebranding: Managed the migration of business-critical pages (Pension, Transfers, Profile) to a new fully responsive web platform. Collaborated with a brand agency to translate a new visual identity into accessible digital products and a reusable component library.
- Advice-Led Fund: Designed the end-to-end user journey for Nordnet Nova, a complex fund developed with JP Morgan. Created a mandatory advice process that simplified modern financial science into a user-friendly interface to ensure appropriate risk-level investments.
Other UX and Dev work
Various clients
2012 – 2016
- PwC: Designed interactive business intelligence dashboards and scalable visualization guidelines to drive data-driven growth for the national IT department.
- Spotify: Created a reusable interaction pattern for offline mode within the in-car experience, implemented globally in Jaguar and Land Rover vehicles to ensure driver safety and minimize distractions.
- Onify: Developed the initial user interface and interaction model for an IT management portal, automating internal service processes through a responsive, search-driven architecture.
- The Techno Creatives: Acted as interaction designer and front-end developer to build a scalable data visualization tool in ReactJS for a major Swedish automotive manufacturer.
- Valimed: Digitalized complex medical validation processes by designing and developing a responsive platform for the secure documentation and sharing of infection control data.
- Pagero: Conducted UX analysis and interaction design for a first-generation B2C invoice management platform, focusing on mobile and web prototyping for simplified digital payments.