Andreas Grünewald
Strategic UX Designer & Design Lead
NETLIGHT
Brand transformation and digital sales
About the project
Directed the end-to-end relaunch of Netlight’s public web. The transformation modernized the brand’s digital presence and created a lead-generation engine that had previously been dormant.
Role
Project manager, product owner.
Outcome
A new digital marketing platform and a new digital brand that after a year live has tripled the amount of requests coming in through our webpage. The architecture behind it that allows different business owners to easily update and maintain their respective parts of the page, creating a fluid and always up-to-date marketing platform.
The Challenge
- Translating brand guidelines from print to digital
- Creating an architecture enabling business owners easy maintenance of their respective parts, whilst respecting strict design guidelines
- Cost-efficient implementation
- Fluid goals from a variety of stakeholders
The Process
What started as a design workshop focused on translating print guidelines to digital brand assets transformed into me leading a small team that translated ideas into concepts.
Having created a rough outline for the new web, we dived into architecture and CMS solutions to enable business owners easy maintenance. I spearheaded the idea of a block-based implementation where business owners can re-use predesigned blocks and populate with their own content. This allows us to maintain a high level of design details whilst allowing non-designers to update the page freely.
After some market research for selecting CMS and publishing platform, we landed on Sanity and Vercel for ease of maintenance and innovative cost-effective solutions.
As the project’s scope and business impact grew, I scaled the organization from a small core team to two full product teams, overseeing Product Owners, Tech Leads, and designers. My role evolved into high-level stakeholder management and roadmap strategy, where I aligned product development with global business priorities. The team consisted of consultants who were between assignments, making the team members very fluid. This made my design and tech leads into core assets responsible for knowledge transfers within the team.
The resulting platform successfully redefined Netlight’s digital identity, delivering a high-impact tool that has become central to the organization’s international recruitment and sales initiatives.
Months after the release we’d doubled the amount of requests coming in through our digital touch-points.
You can see the full product live on www.netlight.com.
The Outcome
The resulting platform successfully redefined Netlight’s digital identity, delivering a high-impact tool that has become central to the organization’s international recruitment and sales initiatives.
A year after the release we’d tripled the amount of requests coming in through our digital touch-points. The new web also kick-started the launch of our new office in Gothenburg where many requests came in from the new web just after we launched a press release about our new office.
You can see the full product live on www.netlight.com.
Start page at launch - from our design files. Focus was a simple intro that quickly dived into the width of Netlight’s competences, sparking curiosity to read about the people behind the company, and ultimately the value they bring through their consutancy.
The service page for Design & UX – an example of one of the many service pages created to go in-depth into the delivery areas Netlight provides. The structure is roughly the same on most - a quick intro followed by a CTA for contact, and when scrolling down there are impact stories from clients and a selection of senior expertise at the company. See https://www.netlight.com/services/ux for more of this page.
Andreas Grünewald
Strategic UX Designer & Design Lead
NETLIGHT
Brand transformation and digital sales
About the project
Directed the end-to-end relaunch of Netlight’s public web. The transformation modernized the brand’s digital presence and created a lead-generation engine that had previously been dormant.
Role
Project manager, product owner.
Outcome
A new digital marketing platform and a new digital brand that after a year live has tripled the amount of requests coming in through our webpage. The architecture behind it that allows different business owners to easily update and maintain their respective parts of the page, creating a fluid and always up-to-date marketing platform.
The Challenge
- Translating brand guidelines from print to digital
- Creating an architecture enabling business owners easy maintenance of their respective parts, whilst respecting strict design guidelines
- Cost-efficient implementation
- Fluid goals from a variety of stakeholders
The Process
What started as a design workshop focused on translating print guidelines to digital brand assets transformed into me leading a small team that translated ideas into concepts.
Having created a rough outline for the new web, we dived into architecture and CMS solutions to enable business owners easy maintenance. I spearheaded the idea of a block-based implementation where business owners can re-use predesigned blocks and populate with their own content. This allows us to maintain a high level of design details whilst allowing non-designers to update the page freely.
After some market research for selecting CMS and publishing platform, we landed on Sanity and Vercel for ease of maintenance and innovative cost-effective solutions.
As the project’s scope and business impact grew, I scaled the organization from a small core team to two full product teams, overseeing Product Owners, Tech Leads, and designers. My role evolved into high-level stakeholder management and roadmap strategy, where I aligned product development with global business priorities. The team consisted of consultants who were between assignments, making the team members very fluid. This made my design and tech leads into core assets responsible for knowledge transfers within the team.
The resulting platform successfully redefined Netlight’s digital identity, delivering a high-impact tool that has become central to the organization’s international recruitment and sales initiatives.
Months after the release we’d doubled the amount of requests coming in through our digital touch-points.
You can see the full product live on www.netlight.com.
The Outcome
The resulting platform successfully redefined Netlight’s digital identity, delivering a high-impact tool that has become central to the organization’s international recruitment and sales initiatives.
A year after the release we’d tripled the amount of requests coming in through our digital touch-points. The new web also kick-started the launch of our new office in Gothenburg where many requests came in from the new web just after we launched a press release about our new office.
You can see the full product live on www.netlight.com.
Start page at launch - from our design files. Focus was a simple intro that quickly dived into the width of Netlight’s competences, sparking curiosity to read about the people behind the company, and ultimately the value they bring through their consutancy.
The service page for Design & UX – an example of one of the many service pages created to go in-depth into the delivery areas Netlight provides. The structure is roughly the same on most - a quick intro followed by a CTA for contact, and when scrolling down there are impact stories from clients and a selection of senior expertise at the company. See https://www.netlight.com/services/ux for more of this page.
Andreas Grünewald
Strategic UX Designer & Design Lead
NETLIGHT
Brand transformation and digital sales
About the project
Directed the end-to-end relaunch of Netlight’s public web. The transformation modernized the brand’s digital presence and created a lead-generation engine that had previously been dormant.
Role
Project manager, product owner.
Outcome
A new digital marketing platform and a new digital brand that after a year live has tripled the amount of requests coming in through our webpage. The architecture behind it that allows different business owners to easily update and maintain their respective parts of the page, creating a fluid and always up-to-date marketing platform.
The Challenge
- Translating brand guidelines from print to digital
- Creating an architecture enabling business owners easy maintenance of their respective parts, whilst respecting strict design guidelines
- Cost-efficient implementation
- Fluid goals from a variety of stakeholders
The Process
What started as a design workshop focused on translating print guidelines to digital brand assets transformed into me leading a small team that translated ideas into concepts.
Having created a rough outline for the new web, we dived into architecture and CMS solutions to enable business owners easy maintenance. I spearheaded the idea of a block-based implementation where business owners can re-use predesigned blocks and populate with their own content. This allows us to maintain a high level of design details whilst allowing non-designers to update the page freely.
After some market research for selecting CMS and publishing platform, we landed on Sanity and Vercel for ease of maintenance and innovative cost-effective solutions.
As the project’s scope and business impact grew, I scaled the organization from a small core team to two full product teams, overseeing Product Owners, Tech Leads, and designers. My role evolved into high-level stakeholder management and roadmap strategy, where I aligned product development with global business priorities. The team consisted of consultants who were between assignments, making the team members very fluid. This made my design and tech leads into core assets responsible for knowledge transfers within the team.
The Outcome
The resulting platform successfully redefined Netlight’s digital identity, delivering a high-impact tool that has become central to the organization’s international recruitment and sales initiatives.
A year after the release we’d tripled the amount of requests coming in through our digital touch-points. The new web also kick-started the launch of our new office in Gothenburg where many requests came in from the new web just after we launched a press release about our new office.
You can see the full product live on www.netlight.com.
Start page at launch - from our design files. Focus was a simple intro that quickly dived into the width of Netlight’s competences, sparking curiosity to read about the people behind the company, and ultimately the value they bring through their consutancy.
The service page for Design & UX – an example of one of the many service pages created to go in-depth into the delivery areas Netlight provides. The structure is roughly the same on most - a quick intro followed by a CTA for contact, and when scrolling down there are impact stories from clients and a selection of senior expertise at the company. See https://www.netlight.com/services/ux for more of this page.